Growth of DTC Brands

The race to reach consumers directly via E-Commerce has begun! Who are some of the players in this market?

Read More

Fortnite: Season 8!

As an ultimate thank you for playing the game, Fortnite gifted a free Season 8 Battle Pass to its loyal fan base who completed certain challenges during the end of Season 7.  Why would Epic Games do this and was it a wise decision?

Read More

What’s the Deal with Living Social?

Living Social provides deals for nearby events, restaurants, and services. With that, comes some advantages and disadvantages for both consumers and merchants. 

Read More

Leveraging Big Data to Create Consumer APPS

Weather plays an important role in our lives and determines what we wear, if it’s a good day for running, or if we should take our allergy medication (hello hay fever). Learn how The Weather Company leverages Big Data to create consumer apps.

Read More