Rebecca Minkoff leverages fashion and technology to create a unique experience for her customers. In her flagship store located in Soho, New York, there is an interactive mirror wall where one can select products, request a stylist, or order a glass of Champagne.
Talk about customer experience!
As retailers fear the so-called retail apocalypse, there is an opportunity for the Rebecca Minkoff brand to increase sales and brand awareness by leveraging technology to build a mobile app.
Rebecca Minkoff has a consistent digital presence across social media platforms with Instagram taking the lead with the highest engagement. By creating a mobile app, Rebecca Minkoff can improve the online shopping experience while continuing to engage with customers and fans directly on the app.
The goal is to provide a better experience for Rebecca Minkoff’s customers and fans by creating a mobile app which will have the ability to purchase products, maintain your purchases, and engage with consumers, just like on the website.
Research indicates that competitors have been slow to adopt new technologies and very few have built their own mobile app. Rebecca Minkoff can gain a competitive advantage and be ahead of the competition by building a mobile app.
We now present to you…
Photo Source: @rebeccaminkoff on Instagram & the Nordstrom app.
Everything on the website can also be done on the app to provide customers with a better experience. We created a new feature on the app called “Complete the Look” which allows customers to “Build your own Bag” or “Customize your Straps”.
The estimated cost of building an app could be roughly $500k and we expect this amount to be lower, since all products and information are currently housed on their website. As a result, we anticipate at least a 10% lift in revenue year over year.
Are you as excited as I am for the Rebecca Minkoff app? Share your thoughts in the comments.