REBECCA MINKOFF: Combining Fashion and Technology

Rebecca Minkoff leverages fashion and technology to create a unique experience for her customers. In her flagship store located in Soho, New York, there is an interactive mirror wall where one can select products, request a stylist, or order a glass of Champagne.

Talk about customer experience!

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As retailers fear the so-called retail apocalypse, there is an opportunity for the Rebecca Minkoff brand to increase sales and brand awareness by leveraging technology to build a mobile app.

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Rebecca Minkoff has a consistent digital presence across social media platforms with Instagram taking the lead with the highest engagement. By creating a mobile app, Rebecca Minkoff can improve the online shopping experience while continuing to engage with customers and fans directly on the app.

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The goal is to provide a better experience for Rebecca Minkoff’s customers and fans by creating a mobile app which will have the ability to purchase products, maintain your purchases, and engage with consumers, just like on the website.

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Research indicates that competitors have been slow to adopt new technologies and very few have built their own mobile app. Rebecca Minkoff can gain a competitive advantage and be ahead of the competition by building a mobile app.

We now present to you…

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Everything on the website can also be done on the app to provide customers with a better experience. We created a new feature on the app called “Complete the Look” which allows customers to “Build your own Bag” or “Customize your Straps”.

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The estimated cost of building an app could be roughly $500k and we expect this amount to be lower, since all products and information are currently housed on their website. As a result, we anticipate at least a 10% lift in revenue year over year.

Are you as excited as I am for the Rebecca Minkoff app? Share your thoughts in the comments.

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With a passion for writing, photography, & all things digital, Diana is working on her Master's degree in NYU studying Integrated Marketing with a focus in Marketing Analytics.

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