Growth of DTC Brands

The race to reach consumers directly via E-Commerce has begun! Who are some of the players in this market?

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Fortnite: Season 8!

As an ultimate thank you for playing the game, Fortnite gifted a free Season 8 Battle Pass to its loyal fan base who completed certain challenges during the end of Season 7.  Why would Epic Games do this and was it a wise decision?

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