Inventory Management in E-Commerce

With an E-Commerce business, it is essential to be able to track inventory levels appropriately in order to meet demand and satisfy customer needs.  Plenty of companies today are investing their resources in order to bring their brick-and-mortar businesses online.

At the same time, many companies are building their businesses around an E-Commerce model, eliminating the need for brick-and-mortar store locations.

This leaves us with one question: Which model is better? A combination of E-commerce and Brick-and-Mortar locations or strictly e-commerce? While there is no one right answer, at the time of this writing, inventory management remains an important issue.

With the rise of the internet, more consumers are spending more time online reading the news, watching videos, and even shopping.  The internet has transformed the shopping experience, allowing customers to view products/services online to have them delivered straight to their door. Easy Peasy!

Now, let’s take our foot off the pedal for a second and really dive in to the online shopping experience.  In order for a company to provide the most exceptional experience online for their customers, they need to ensure they have the capacity to meet this demand.

There is one company that does this successfully and it’s the Nordstrom Brand.  With Brick-and-Mortar locations across the U.S., Nordstrom has brought their business online with the help of their e-commerce website and shopping app.  Many may also refer to their shopping app as the “HauteLook” app, as they were recently acquired by Nordstrom.

Nordstrom is a good example of inventory management since customers can shop the latest looks and see how many of each items are available.  This is helpful for both customers & the brand, since it avoids selling inventory that does not exists and it creates an exceptional customer experience.

How do you prefer your shopping experiences? Online or In stores?

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A passion for writing, photography, & all things digital; Diana obtained her Master's degree in Integrated Marketing in 2019 from NYU's School of Professional Studies, with a focus on Digital Marketing.  She is currently working on a project to be launched in 2020. Thank you for following along this journey. Stay tuned for updates!

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