Leveraging Big Data to Create Consumer APPS

Quick question before we begin – Is it Spring yet? After checking my TWC app, not only does it look like spring at 61 degrees, it finally feels like spring in NYC!!!

final_apwirephotoPhoto Source: http://fortune.com/2015/03/31/ibm-3-billion-internet-of-things/

The Weather Company has been around since 1982 forecasting the weather in different parts of the United States.  Depending on where you live, weather plays an important role in our lives.  Weather determines what we wear, if it’s a good day for running, or if we should take our allergy medication (hello hay fever).

Photo Source: https://www.telegraph.co.uk/science/2018/01/18/hay-fever-cure-just-three-years-away-scientists-believe-successful/

Before the app – checking weather conditions was not always easy.  If one was planning events for the week and wanted to know that week’s forecast, one would turn to either “The Weather Channel” or the local news station for the latest weather reports.  Even then, one would still have to wait for the actual weather forecast portion of the programming to see that week’s forecast.

In the age of the mobile mind shift, consumers are glued to their smartphones and demand both convenience and immediacy.  Waiting for the weather portion to come on tv is just unheard of.  Luckily, there’s an app for that!

Screen Shot 2018-04-24 at 4.16.49 PM.png

With the success of their weather app, TWC launched another app called The Outsider App, mainly for runners and active outdoor enthusiasts.  Like the weather app, the Outsider app contained useful information such as a Run Weather Index (RWI) which incorporates weather and biometeorological data to determine the most optimal times to run.

What other apps can TWC build leveraging their Big Data? Share your thoughts in the comments below.

Posted by

With a passion for writing, photography, & all things digital, Diana is working on her Master's degree in NYU studying Integrated Marketing with a focus in Marketing Analytics.

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