The NYU Grad School Archives: Integrated Marketing Edition

March 24, 2025.Reading time 4 minutes.

An NYU Grad School Archive series showcasing various projects, presentations, and marketing campaign ideas.

The Evolution of E-Commerce

February 3, 2019.Reading time 2 minutes.

In today’s rapidly changing world, it comes as no surprise that companies are searching for creative and unique ways which will keep their brand at the top of consumers’ minds.

United Breaks Guitars & Our Hearts

April 2, 2018.Reading time 2 minutes.

As consumers, we expect some type of quality when it comes to goods/services & when it’s not delivered, it’s disappointing. Dave Carroll, a musician, responds in a unique way when United breaks his guitars.